---
name: linkedin-strategy
description: "Build a LinkedIn plan rather than a post: content pillars, positioning, a sustainable cadence, whether to start a newsletter. Use whenever the user asks what to post about, how often, or how to grow."
license: MIT
metadata:
version: 1.0.0
author: Alireza Rezvani
category: marketing
updated: 2026-08-25
---
# LinkedIn Strategy — brief, cadence, newsletter
Three decisions, in this order. Out of order is why most LinkedIn efforts produce a feed of
unrelated observations and stop in week five.
## Workflow
**1. The brief — an editorial constitution, not a wish.** Walk the five questions one at a
time, each with a recommended answer, then validate:
```bash
python3 scripts/positioning_brief.py --input brief.json --output human
```
It refuses on the two things that make everything downstream impossible: an objective that
is not one of the six real ones (`career-change`, `consulting`, `thought-leadership`,
`hiring`, `fundraising`, `community`), and an audience too broad to exclude anyone. It also
refuses fewer than two exclusions — **a positioning that excludes nothing is availability.**
Pillars: two to four, shares summing to 100, at least one backed by proof that already
exists, at least one at 10-20% as the experimental slot. Every pillar needs a "why you"; if
anyone could post it, cut it.
The script emits observable 90-day criteria. Follower count is deliberately absent — it moves
for reasons unrelated to whether the objective is being met.
**2. The cadence — priced against a bad week.**
```bash
python3 scripts/cadence_planner.py --minutes 240 --stage starting --target-posts 3 --output human
```
Exit 0 fits / 2 below the 90-minute floor / 3 over budget with the overage named. Every
activity is priced in minutes including the reply window, which is part of the post and not
an extra. Allocation shifts with stage: from a standing start **60% of the budget belongs in
other people's comment sections**, because a post published to nobody reaches nobody.
Below 90 minutes a week it refuses to plan a posting schedule and returns a comment-only
week: a cadence abandoned in week five is worse than one never started, because the
abandonment is visible on the profile. Every plan ships with a minimum viable week.
**3. The newsletter — only if the promise can be paid.**
```bash
python3 scripts/newsletter_planner.py --followers 1800 --cadence biweekly \
--minutes-per-month 420 --pillar "..." --output human
```
Refuses below LinkedIn's published 150-follower evaluation floor, and refuses a cadence
whose six-month cost exceeds the budget. Emits a 12-issue arc rotating issue types across
pillars, and a stop rule written before issue one.
## Rules
- **One objective.** Two objectives serve neither; the audiences overlap less than they look.
- **The exclusion list is the positioning.** Refuse to skip it.
- **Price the week from a bad week, not a good one.**
- **Consistency over volume.** A skipped week is fine; a skipped month resets you.
- **Review the brief quarterly, not weekly.** A brief revised monthly is a mood.
## Scripts
| Script | Role |
|---|---|
| [`scripts/positioning_brief.py`](scripts/positioning_brief.py) | Validates objective, audience, 2-4 proof-backed pillars, and the exclusion list; emits observable 90-day criteria. |
| [`scripts/cadence_planner.py`](scripts/cadence_planner.py) | Prices the week in minutes, allocates by stage, refuses over-budget targets, emits the minimum viable week. |
| [`scripts/newsletter_planner.py`](scripts/newsletter_planner.py) | Eligibility + six-month sustainability gate, 12-issue arc across pillars, stop rule. |
## References and assets
- [`references/objective_to_pillars.md`](references/objective_to_pillars.md) — the six objectives and the pillar arithmetic (7 sources)
- [`references/cadence_and_consistency.md`](references/cadence_and_consistency.md) — what a post really costs and why the floor exists (7 sources)
- [`references/newsletter_playbook.md`](references/newsletter_playbook.md) — eligibility, cadence as a promise, the stop rule (7 sources)
- [`assets/positioning_brief_template.md`](assets/positioning_brief_template.md) — fillable brief
- [`assets/example_brief.json`](assets/example_brief.json) — a passing brief, for the validator
## Distinct from
- **`linkedin-content`** — drafts and lints individual posts. This decides what they are about
and how many there are. Posts without pillars are noise; offer this first, never chain silently.
- **`linkedin-analytics`** — tells you what happened. This decides what to do next.
- **`marketing-skill/content-strategy`** — company-level content marketing. This is one
person's own presence.
---
**Version:** 1.0.0