indranilbanerjee.

ab-test-plan

Design A/B and multivariate tests. Use when: sample size calculation, testing hypothesis, CRO experimentation.

aeo-audit

Audit AI search visibility. Use when: checking brand presence in ChatGPT, Perplexity, AI Overviews, Gemini.

aeo-geo

Optimize AI engine visibility. Use when: AEO/GEO strategy, citation optimization, entity consistency across AI platforms.

agency-dashboard

Portfolio-level agency dashboard aggregating health metrics across all client brands — campaign status, budget pacing, KPI attainment, team utilization. Use when reviewing cross-brand portfolio health, preparing for agency leadership standups, or getting a single-view snapshot of all client accounts.

analytics-insights

Analyze marketing performance. Use when: KPI frameworks, attribution modeling, anomaly investigation, measurement strategy.

anomaly-scan

Detect marketing anomalies. Use when: traffic drops, cost spikes, conversion changes, deliverability issues, budget overruns.

attribution-model

Set up attribution models. Use when: multi-touch attribution, credit distribution rules, GA4 config, channel contribution.

attribution-report

Run multi-touch attribution analysis. Use when: first/last-touch, linear, time-decay, position-based revenue allocation.

audience-intelligence

Research target audiences. Use when: buyer personas, segmentation, Jobs-to-Be-Done, psychographic profiling, audience deep-dive.

audience-profile

Build detailed buyer personas. Use when: demographics, psychographics, behaviors, JTBD, content preferences.

autopilot-status

Check campaign autopilot status. Use when: health scores, auto-corrections, guardrail review, campaigns needing attention.

brand-setup

Set up or update a brand profile. Use when: new brand onboarding, client setup, brand switching, context update.

budget-tracker

Track budget pacing in real time. Use when: cross-platform spend tracking, overspend alerts, reallocation recommendations.

campaign-orchestrator

Orchestrate full campaign lifecycle. Use when: planning, launching, managing, UTM setup, media plan, post-mortem.

campaign-plan

Build multi-channel campaign plans. Use when: objectives, audience targeting, channel mix, budget, timeline, KPIs.

campaign-status

Check active campaign status. Use when: cross-platform execution history, performance metrics, pending approvals.

case-study-plan

Create case studies and success stories. Use when: client results showcase, portfolio piece, testimonial-based proof points.

check

Run the unified pre-publish quality gate on marketing content — hallucination detection, claim verification, brand voice scoring, structure validation. Use before publishing any marketing copy.

churn-risk

Assess customer churn risk. Use when: churn scoring, at-risk segment identification, intervention playbook generation.

client-onboarding

Plan client onboarding. Use when: kickoff agenda, discovery questionnaire, account setup checklist, 30-60-90 day plan.

client-proposal

Draft agency proposals. Use when: pitch deck, scope of work, SLA, capabilities presentation for prospects or clients.

client-report

Generate client-facing reports. Use when: white-labeled performance report with KPIs, trends, strategic recommendations.

client-validation-document

Produce the Part 5 Client Validation Document — the one true stop where unbiased v1 findings meet the client. Each finding gets ACCEPT/REJECT/EDIT/DEFER decision.

competitor-alerts

Configure competitor alerts. Use when: tracking content changes, pricing shifts, ad launches, SERP changes, social spikes.

competitor-monitor

Set up ongoing competitor monitoring. Use when: defining tracked competitors, scan frequency, change detection alerts.

content-decay-scan

Scan content library for decay signals: declining traffic, falling rankings, outdated stats, dropped AI citations. Prioritizes refresh opportunities by business impact. Use when identifying content that needs refreshing, recovering lost traffic, or auditing for stale and underperforming content.

content-repurpose

Repurpose content across channels. Use when: blog-to-social, webinar-to-article, pillar derivatives, format adaptation.

continuous-improvement-loop

Run Part 12 — the continuous improvement loop. Aggregates market + operating signals into product/offering recommendations. Runs alongside live operations, not as a one-time activity.

counter-narrative

Build counter-narrative playbooks. Use when: competitor rebrand, new category claim, aggressive campaign, price change response.

creative-health

Assess ad creative fatigue. Use when: ads underperform, need refresh timing, or creative lifecycle review.

creative-testing-framework

Design structured ad creative tests with A/B test plans, multivariate creative strategies, sample size calculations, and iteration cadences. Use when planning creative testing for ads, optimizing creative performance, or building a testing playbook across advertising platforms.

credential-switch

Switch brand credentials. Use when: activating the correct API keys for MCP servers in multi-client workflows.

crisis-response

Manage PR crises. Use when: reputational threat emerges, need stakeholder messaging, or communication timeline.

crm-sync

Sync data to CRM platforms. Use when: pushing contacts, deals, or campaigns to Salesforce, HubSpot, Zoho, or Pipedrive.

cro

Optimize conversion rates. Use when: auditing landing pages, testing forms, or improving checkout flow.

dark-funnel

Map invisible buyer journeys. Use when: tracking unattributed discovery, Reddit, AI chatbots, or word-of-mouth.

data-export

Export marketing data. Use when: sending data to BigQuery, Google Sheets, or Supabase for analysis or reporting.

data-import

Import data from external sources. Use when: loading CRM contacts, email lists, or campaign data from CSV, JSON, or Sheets.

digital-pr

Plan digital PR campaigns. Use when: pitching journalists, HARO responses, thought leadership, or E-E-A-T building.

emerging-channels

Explore emerging marketing channels. Use when: evaluating voice search, social commerce, or new platforms.

engagement-workflow

Run a full marketing engagement using the 12-Part methodology. Use when starting a new engagement, advancing parts, applying the Decision Matrix, or showing engagement status.

entity-audit

Audit brand entity consistency. Use when: checking Wikidata, Knowledge Panel, or directory discrepancies.

eval-config

Configure content eval settings. Use when: adjusting score thresholds, dimension weights, or auto-reject rules.

eval-content

Evaluate content quality. Use when: scoring drafts, checking hallucinations, or assessing brand voice compliance.

eval-suite

Batch evaluate multiple content pieces. Use when: scoring a content library, campaign assets, or deliverable set.

exec-summary

Generate C-suite executive summaries. Use when: preparing board reports, portfolio ROI, or strategic reviews.

executive-dashboard

Design executive marketing dashboards. Use when: building CMO reports, board metrics, or leadership views.

focus-group

Run synthetic focus groups. Use when: testing messaging, pricing, or positioning before live research spend.

four-core-documents

Produce the Four Core Documents at strategic depth (61 total steps): Business & SBU Analysis, Segmentation Framework, Brand Positioning, DMFlow. Use when running Part 3 of the engagement methodology.

funnel-architect

Design marketing funnels. Use when: mapping customer journeys, attribution modeling, or conversion paths.

funnel-audit

Audit funnel performance. Use when: finding drop-off points, conversion gaps, or stage bottlenecks.

geo-monitor

Monitor brand AI visibility. Use when: tracking mentions in ChatGPT, Perplexity, Gemini, or AI Overviews.

growth-engineering

Engineer growth loops. Use when: building referral programs, viral loops, or product-led growth strategy.

growth-plan

Produce the 11-section Growth Plan — the flagship Part 8 client-facing deliverable that synthesises the entire engagement into a single executable strategy.

hreflang-check

Audit hreflang tags. Use when: checking missing tags, incorrect language codes, or x-default configuration.

image-seo-audit

Audit image SEO. Use when: checking alt text, file sizes, WebP/AVIF formats, lazy loading, or responsive images.

import-guidelines

Import brand guidelines. Use when: adding voice guides, style restrictions, or messaging frameworks.

import-sop

Import agency SOPs. Use when: adding workflow definitions, approval processes, or launch checklists.

import-template

Import deliverable templates. Use when: adding proposal formats, report structures, or brief templates.

influencer-creator

Plan influencer and creator partnerships. Use when: discovering creators, UGC campaigns, or FTC compliance.

intelligence-report

Generate marketing intelligence briefings from compound intelligence across agents — surfaces learnings, cross-agent patterns, confidence distribution, and playbooks. Use when reviewing accumulated marketing learnings, preparing for quarterly planning, onboarding team members, or identifying knowledge gaps.

journey-design

Design cross-channel customer journeys. Use when: mapping touchpoints, branching logic, or stage transitions.

landing-page-audit

Audit landing pages. Use when: scoring above-fold clarity, trust signals, form friction, message match, or mobile UX.

language-audit

Audit multilingual content consistency. Use when: checking language parity, regional compliance, or translation quality.

language-config

Configure language settings. Use when: setting primary languages, do-not-translate terms, or locale formatting.

launch-ad-campaign

Launch paid ad campaigns. Use when: deploying ads on Google, Meta, LinkedIn, or TikTok with targeting and safeguards.

launch-plan

Build product launch playbooks. Use when: planning pre-launch, launch day, or post-launch phases.

lead-import

Import leads into CRM. Use when: loading leads from forms, CSV, or manual entry with deduplication and scoring.

live-dashboard

Create live Looker Studio dashboards. Use when: connecting marketing data sources with auto-configured visualizations.

local-seo-audit

Audit local SEO health. Use when: reviewing GBP optimization, NAP consistency, local citations, or local pack rankings.

localize-campaign

Localize campaigns for multiple markets. Use when: translating assets, adapting references, adjusting compliance.

loop-detect

Identify and model growth loops. Use when: detecting viral, content, or paid loops, modeling effectiveness, proposing new loops.

market-weather

Assess current market conditions. Use when: checking economic indicators, cultural moments, or competitive activity.

marketing-automation

Design marketing automation workflows. Use when: building lead scoring, nurture sequences, drip campaigns, or behavioral triggers.

martech-audit

Audit the martech stack. Use when: evaluating marketing tools, recommending consolidation, or choosing between platforms.

media-plan

Create a paid media plan. Use when: building media buy schedules, cross-channel budget allocation, or creative rotation calendars.

message-test

Test message variants on synthetic audiences. Use when: predicting response rates, sentiment, or objections before live tests.

multilingual-score

Score localized content quality. Use when: checking translation accuracy, cultural adaptation, or voice preservation.

narrative-landscape

Map the competitive narrative landscape. Use when: analyzing positioning territories, gaps, competitor claims, differentiation.

page-seo-analysis

Analyze SEO for a single page. Use when: auditing on-page signals, schema, content quality, E-E-A-T, or AI search readiness.

paid-advertising

Plan paid advertising campaigns. Use when: managing Google Ads, Meta Ads, LinkedIn Ads, bid strategy, or budget optimization.

pdf-report

Generate branded PDF reports. Use when: creating executive summaries, campaign reports, or client deliverables.

performance-check

Pull live marketing metrics for a performance snapshot: KPIs vs targets, trend comparison, and cross-platform overview. Use when checking current marketing performance, monitoring KPI health, comparing to benchmarks, or getting a quick status update across analytics platforms.

pipeline-update

Update CRM pipeline. Use when: changing deal stages, values, notes, tracking velocity, or managing deal progression.

pr-pitch

Create media pitch packages. Use when: building pitch templates, media lists, outreach strategy, or HARO responses.

pricing-test

Test pricing strategies with synthetic data. Use when: simulating willingness to pay, price sensitivity, or optimal price points.

prompt-test

A/B test content variations. Use when: comparing quality scores across prompt approaches, headline styles, or content versions.

publish-blog

Publish blog posts. Use when: deploying to WordPress or Webflow with SEO optimization, categories, and scheduling.

qbr-plan

Prepare a Quarterly Business Review. Use when: building QBR presentations, client performance reviews, or strategy updates.

quality-report

Generate quality trends report. Use when: reviewing eval scores over time, content type performance, or regression alerts.

rank-monitor

Monitor keyword rankings. Use when: tracking keyword positions, detecting ranking drops, or alerting on position changes.

redirect-manager

Manage URL redirects. Use when: creating 301/302 redirects, auditing chains, fixing loops, or deploying via CMS MCP.

region-config

Configure regional settings. Use when: setting timezone, language, compliance rules, currency, or local preferences.

reputation-management

Manage brand reputation. Use when: handling reviews, crisis comms, negative press, sentiment, or recovery plans.

retargeting-strategy

Design retargeting strategy. Use when: planning cross-platform remarketing, audience segmentation, or ad sequencing.

review-response

Respond to online reviews. Use when: drafting replies for Google, Yelp, G2, or building review response templates.

save-knowledge

Save brand knowledge to memory. Use when: persisting campaign learnings, guidelines, or competitive intel for retrieval.

schedule-social

Schedule social media posts. Use when: publishing to Twitter/X, Instagram, LinkedIn, TikTok, YouTube, or Pinterest.

search-knowledge

Search stored brand knowledge. Use when: recalling past learnings, voice guidelines, or competitor insights via semantic search.

segment-audience

Create audience segments. Use when: building or updating CRM or email platform segments for campaign targeting.

send-email-campaign

Send email campaigns. Use when: deploying via SendGrid, Klaviyo, Customer.io, Brevo, or Mailgun with A/B testing.

send-notification

Send team notifications. Use when: pushing campaign updates, alerts, or approval requests via Slack or Intercom.

send-report

Deliver performance reports. Use when: sending KPI summaries via Slack, email, or Google Sheets with analysis.

send-sms

Send SMS or WhatsApp messages. Use when: deploying marketing messages via Twilio or Brevo with compliance checks.

seo-implement

Execute SEO changes. Use when: updating meta tags, schema markup, canonicals, redirects, or indexing via CMS MCP.

serp-tracker

Track SERP feature changes. Use when: monitoring AI Overviews, featured snippets, PAA, knowledge panels, local packs.

share-of-voice

Measure share of voice. Use when: comparing keyword visibility, SERP presence, ad share, or AI citations vs competitors.

simulate

Simulate revenue impact via Monte Carlo. Use when: testing channel mix changes, budget shifts, or new channel launches.

sitemap-manager

Manage XML sitemaps. Use when: auditing sitemap health, generating sitemaps, or planning sitemap architecture.

social-strategy

Build social media strategy. Use when: defining content pillars, posting cadence, engagement tactics, or growth plans.

sop-library

Manage agency SOPs. Use when: creating, assigning, versioning, or auditing standard operating procedures.

switch-brand

Switch active brand profile. Use when: changing brand context in multi-client or agency workflows.

sync-memory

Batch sync session learnings to memory. Use when: persisting campaign insights and performance history across sessions.

team-assign

Assign tasks to team members. Use when: distributing work by role, expertise, and capacity, or managing workloads.

tech-seo-audit

Run technical SEO audit. Use when: checking Core Web Vitals, crawlability, indexation, speed, or structured data.

technical-seo

Deep technical SEO analysis. Use when: optimizing crawlability, Core Web Vitals, rendering, redirects, or sitemaps.

translate-content

Translate marketing content. Use when: localizing with brand voice preservation, quality scoring, or transcreation.

validate-output

Validate content structure. Use when: checking schema compliance, required sections, word count, or placeholders.

verify-claims

Verify marketing claims. Use when: cross-checking statistics, awards, certifications, or performance claims with sources.

webinar-plan

Plan webinars and virtual events. Use when: designing promotion, content, registration, and post-event follow-up.

what-if

Compare budget scenarios side-by-side. Use when: testing 2-4 allocation variants with projected outcomes.

yearly-planner

Produce the 12-month operational Yearly Planner — the calendar companion to the Growth Plan in Part 8. Translates strategy into month-by-month execution.