tiktok-captions

$npx mdskill add kostja94/marketing-skills/tiktok-captions

Generate publish-ready TikTok captions and video scripts.

  • Creates hooks, context, and CTAs for TikTok posts.
  • Relies on caption structure and video spec guidelines.
  • Uses hook examples and platform best practices to optimize content.
  • Outputs ready-to-use copy for captions and video scripts.

SKILL.md

.github/skills/tiktok-captionsView on GitHub ↗
---
name: tiktok-captions
description: When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
metadata:
  version: 1.0.1
---

# Platforms: TikTok

Guides TikTok caption and video script creation. Use for generating publish-ready captions and video specs. Suitable for copy agents, video agents (format, length), and design agents (thumbnail).

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Output: Publish-Ready Copy

This skill enables agents to generate TikTok captions and video scripts. Captions drive SEO, accessibility, and watch time (12-20% increase with captions). 80%+ watch without sound.

## Caption Structure

| Element | Length | Purpose |
|--------|--------|---------|
| **Hook** | 5-7 words | Grab attention; create curiosity |
| **Context** | 1-2 sentences | Size, price, backstory--info video doesn't show |
| **CTA** | Optional | "Save this," "Link in bio" |

**Hook examples**: "Stop scrolling if you sell on Etsy," "This took me 47 attempts," "Wait for the final result"

## Video Specs (for Video Agents)

| Spec | Value | Notes |
|------|-------|-------|
| **Aspect ratio** | 9:16 (portrait) | Standard; fills mobile |
| **Resolution** | 1080x1920 px | Recommended |
| **Length** | 3 sec - 10 min | 15-60 sec for tips; 1-3 min for tutorials |
| **Format** | MP4, MOV | H.264, AAC |
| **File size** | <=5MB (Android), <=88MB (iOS) | Varies by device |

## Caption Best Practices

- **Contrast**: Strong font/background contrast; 75% watch mute
- **Auto-captions**: TikTok's built-in; algorithm rewards; edit for accuracy
- **Keywords**: Improve search visibility
- **Readability**: Test on multiple devices

## Content by Length

| Length | Use |
|--------|-----|
| **15-60 sec** | Quick tips, humor, hooks |
| **1-3 min** | Tutorials, storytelling |
| **3-10 min** | Deep dives (longer format) |

## Output Format

When generating TikTok content, provide:

1. **Caption** (hook + context + CTA)
2. **Video script** (if video agent)
3. **Video specs** (9:16, 1080x1920, length)
4. **Hashtags** (3-5; niche-relevant)

## Related Skills

- **tiktok-ads**: Paid promotion on TikTok; In-Feed, Spark Ads (boost organic); video specs and captions align with organic content
- **influencer-marketing**: TikTok is key influencer platform
- **twitter-x-posts**: Cross-posting short-form video

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