manojbajaj95/claude-gtm-plugin.

ad-campaign-management

Use when creating, managing, or optimizing paid advertising campaigns across any platform. Covers ad copy generation, ad creative strategy, campaign management, and competitive intelligence. Triggers on: ad copy, ad creative, paid ads, paid advertising, Facebook ads, LinkedIn ads, Google ads, Meta ads, ad campaign, ad strategy, ad testing, competitive ads, competitor ads, ad library, ad analysis, ad creative generation, campaign management, ROAS, CPC, CTR. Use this skill whenever the user mentions ads, paid channels, ad campaigns, ad copy, ad performance, or wants to analyze competitor advertising.

blog-writing-specialist

Comprehensive blog writing skill that handles technical blog posts, personal voice writing, brain dump transformation, and category-aware AEO-optimized content. Use when: (1) writing, editing, or proofreading a blog article or post, (2) transforming unstructured brain dumps into polished posts, (3) writing in specific personal voices (Jarad, Nick Nisi), (4) creating category-aware technology/company/product posts, (5) building tutorials, deep dives, postmortems, benchmarks, or architecture posts, (6) writing engineering blogs, dev blogs, programming blogs, coding tutorials, or documentation posts. Triggers: blog post, blog writing, technical blog, dev tutorial, brain dump, article, content writing, developer article, engineering blog, programming blog, coding tutorial, documentation post, technical writing, blog editing, proofreading, developer content

brand-messaging-and-positioning

Comprehensive brand messaging, positioning, and value proposition development using proven frameworks including Peep Laja Message Layers, Osterwalder Value Proposition Canvas, Geoffrey Moore positioning, April Dunford's Five Components, StoryBrand SB7, Andy Raskin Strategic Narrative, and Messaging House. Use when developing brand identity, brand messaging architecture, positioning statements, value propositions, messaging hierarchies, brand pillars, taglines, one-liners, elevator pitches, brand guidelines, visual identity systems, or creating Positioning & Messaging Packs. Triggers include: messaging framework, brand positioning, value prop, messaging architecture, brand pillars, brand identity, StoryBrand, positioning statement, brand guidelines, design system, messaging house, corporate identity, brand voice, visual standards.

challenge-funnel

This skill should be used when the user asks to "create a challenge funnel", "build a 5-day challenge", "bootcamp funnel", "challenge launch", or mentions challenges, bootcamps, or multi-day engagement funnels. Creates challenge funnels that activate prospects, build community, and convert to core offers.

community-building

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content-creation-and-marketing

Cross-channel content production from an approved idea, brief, notes, transcript, or existing asset. Use when the user wants a ready-to-review draft or a small set of adaptations saved into the bootstrap content workspace. For content strategy use content-strategy-and-planning; for specialist LinkedIn, blog, email automation, SEO, landing page, or campaign work use the dedicated skill.

content-strategy-and-planning

Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement. Also handles content briefs, SEO briefs, content outlines for writers, on-page SEO optimization, meta descriptions, title tags, keyword density, content research, source discovery, expert sourcing, and information gathering. Use when planning content strategy, creating content briefs for writers, optimizing existing content for SEO, researching topics and sources, or managing editorial operations. Triggers: content strategy, marketing content strategy, content marketing strategy, content planning, editorial calendar, content pillars, messaging hierarchy, content brief, SEO brief, content outline, keyword research, buyer journey content, GEO optimization, AI search optimization, content ROI, content operations, content roadmap, brand messaging, positioning

conversion-rate-optimization

Conversion rate optimization for marketing pages and lead-capture forms. Use when the user wants to improve conversions on a homepage, landing page, pricing page, feature page, blog CTA, contact form, demo form, or campaign page. For product onboarding use user-onboarding; for lifecycle email use marketing-automation; for pricing and paywalls use pricing-strategy; for A/B testing use ab-test-setup.

copywriting-core

Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.

crm-integration

CRM integration patterns for Close CRM, HubSpot, and Salesforce. Use when: Close CRM, HubSpot, Salesforce, CRM API, lead sync, deal sync, activity logging, CRM webhook, pipeline automation, contact enrichment.

customer-success-and-retention

Comprehensive customer success and retention expertise combining onboarding, health scoring, churn prevention, retention strategies, and LTV maximization. Use when designing customer onboarding flows, reducing churn, building health scores, creating retention systems, designing upsells, or improving customer lifetime value. Covers proactive engagement, cancel flows, dunning, re-engagement, and the full customer lifecycle.

data-and-funnel-analytics

Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel analysis," "conversion rates," "user flow," "cohort analysis," "retention," "product metrics," "North Star metric," "ROI," "break-even," "payback period," "investment analysis," "validate my funnel," "why isn't my funnel converting," or "executive financial report." For A/B test setup, see ab-test-setup.

go-to-market-strategy

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growth-strategy

Growth strategy for product-led and loop-driven growth systems. Use when building growth strategy, designing growth loops, planning acquisition channels, evaluating network effects, deciding when to scale, or coordinating product, engineering, data, and marketing around growth. For SEO audits use seo-and-aeo-strategy; for page/form CRO use conversion-rate-optimization; for A/B test design use ab-test-setup.

issue-reporting

Helps users report issues with GTM skills — incorrect advice, broken activation, missing context, or unexpected behavior. Guides through gathering the right details (skill name, prompt used, actual vs expected output, context files present) and generates a properly formatted GitHub issue. Use when users say: 'this skill gave wrong advice', 'report a bug', 'file an issue', 'skill isn't working', 'wrong output', 'skill didn't activate', 'bad recommendation', 'incorrect behavior', or 'something is broken'.

keyword-research-and-clustering

Research, expand, and cluster keywords for content strategy. Use when planning content topics, building keyword lists, expanding seed keywords, clustering by topic and intent, or mapping keywords to funnel stages. Triggers on "keyword research," "keyword expansion," "keyword clustering," "content topics," "what to write about," "topic ideation," "content planning," "6 circles method," "seed keywords," "keyword difficulty," "search volume," "intent mapping," "pillar content strategy," or "content calendar planning." For SEO optimization and auditing, see seo-and-aeo-strategy.

landing-page-optimization

Use when working on landing pages — creation, copywriting, design, optimization, or conversion rate improvement. Covers hero sections, above-the-fold content, value propositions, CTAs, landing page templates, and high-converting page structure. Applies to sales pages, lead capture pages, product pages, and marketing site pages. Use this skill for landing page copy, landing page design, landing page optimization, CTA writing, conversion rate optimization, hero section content, value proposition work, and any page builder or landing page template tasks.

lead-generation-and-demand

Comprehensive B2B demand generation and lead acquisition skill. Use when building lead generation systems, creating demand acquisition campaigns, optimizing CAC, designing lead magnets, conducting lead research, or planning multi-channel demand strategies. Covers ICP definition, funnel strategy, channel optimization, lead scoring, attribution, and pipeline generation for B2B SaaS.

market-research-analysis

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marketing-campaign-management

Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization.

marketing-strategy

Product marketing strategy, positioning, and competitive intelligence for B2B SaaS. Use when defining ICP, developing positioning (April Dunford method), creating messaging hierarchy, building competitive battlecards, planning sales enablement, sizing market opportunity (TAM/SAM/SOM), mapping PMF spectrum, designing growth loops, writing PR/FAQ working backwards docs, or creating a product marketing context document.

networking-outreach

Relationship-first networking skill for identifying the right people to connect with and drafting value-add outreach — not sales, not referral asks. Use when building a network for a job search, career pivot, partnership, or industry access. Covers target identification by purpose, deep LinkedIn + web research on a specific person, brainstorming 10 value-add angles, and drafting three outreach formats: cold networking email (max 200 words), LinkedIn connection request (max 300 characters), and hiring manager follow-up email (120–160 words). Never drafts generic openers or referral asks — always leads with a specific observation and genuine value.

newsletter-management

Create, curate, and grow email newsletters across all formats and strategies. Use when working on newsletters, email newsletters, weekly digests, link roundups, curated content, audience building, subscriber engagement, or content distribution. Covers 6 newsletter formats (curated/link roundup, story-driven, educational, interview, data-driven, personal update), editorial issue structure, content sourcing workflows, commentary writing, sending cadence, subject line optimization, subscriber growth, and engagement metrics. Trigger keywords: newsletter curation, curated newsletter, newsletter writing, newsletter format, newsletter strategy, newsletter template, content curation, subscriber growth.

outbound-email-strategy

Comprehensive outbound email strategy skill for cold outreach, email sequences, and multi-channel campaigns. Use when writing cold emails, creating outreach sequences, optimizing response rates, designing follow-up cadences, or building outbound campaigns. Covers prospecting, personalization frameworks, sequence design, subject lines, response handling, compliance, email design, HTML email templates, email layout, email marketing, newsletter design, drip campaigns, email subject lines, email headers, and cold email templates for discovery calls and SDR workflows.

ph-community-outreach

Engage Reddit, Indie Hackers, Hacker News and other communities for Product Hunt launches. Use this skill to identify relevant communities, craft appropriate posts, and drive cross-platform engagement without appearing spammy.

ph-content-recycling

Repurpose Product Hunt launch content across channels. Use this skill to maximize the value of your launch assets by adapting them for blog posts, documentation, social media, and more.

pitch-deck-creation

Create professional investor pitch decks with structured content and visual design. Use when users need help with pitch deck, investor deck, fundraising deck, startup pitch, deck design, slide design, pitch presentation, pitch deck visuals, investor presentation, Series A deck, seed deck, or VC deck. Covers the full workflow: gathering company info, structuring narrative, generating a PowerPoint via script, and applying visual best practices.

pr-specialist

Expert PR and media relations guidance for earned media, press coverage, and reputation building. Use when writing press releases, crafting media pitches, developing journalist relationships, planning embargo strategies, managing crisis communication, placing thought leadership, building analyst relations, submitting award applications, or measuring PR coverage. Use for media outreach, press kits, speaking opportunities, and earned media strategy.

product-market-fit-analysis

Expert framework for assessing and achieving product-market fit. Combines PMF measurement methodologies, Sean Ellis survey, retention analysis, segment-specific PMF, and post-PMF scaling strategy. Use when determining if product has PMF, measuring user engagement, running PMF surveys, or deciding whether to scale or keep iterating.

sales-and-revenue-operations

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seo-and-aeo-strategy

SEO, AEO (Answer Engine Optimization), and GEO strategy for search engines and AI visibility. Use when working on "SEO audit," "technical SEO," "on-page SEO," "AI search optimization," "AEO," "GEO," "AI visibility," "optimize for ChatGPT," "optimize for Perplexity," "AI Overviews," "answer engine optimization," "generative engine optimization," "AI citations," "featured snippets," "meta tags," "schema markup," "search ranking," "content optimization," "E-E-A-T," "structured data," "search console," "SEO health check," "why am I not ranking," "AI search readiness," "backlink strategy," "link building," "domain authority," "programmatic SEO," "SEO at scale," "template-based SEO," "AEO monitoring," "AI search monitoring," "JSON-LD," "rich snippets," "schema.org," "SERP analysis," "search intent," "site architecture," "information architecture," "URL structure," "internal linking," or "navigation." For keyword research, see keyword-research-and-clustering.

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social-media-management

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user-onboarding

Design and improve product user onboarding (first-time user experience) to drive activation and early retention. Produces an Onboarding & Activation Pack (aha moment spec, first 30 seconds + first mile plan, onboarding journey map, experiment backlog, measurement plan). Use for Growth teams.

utm-builder

Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.

webinar-content-and-events

This skill covers two related use cases: (1) Creating high-converting webinar registration and event landing pages, and (2) Repurposing webinar recordings into multiple content assets including blog posts, social media, email sequences, and sales materials. Use when users need to build webinar pages or convert webinar content into multi-channel marketing materials.

x-impact-checker

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youtube-research

Research YouTube topics, analyze competitor videos, deconstruct viral content, and query the YouTube Data API. Use when researching a video topic before planning, analyzing video transcripts for viral patterns, searching competitor channels, or fetching video and channel stats via the YouTube Data API v3.