thatrebeccarae.

ab-testing-framework

A/B and multivariate testing methodology. Design experiments, calculate sample sizes, determine statistical significance, avoid common pitfalls, and interpret results. Platform-agnostic framework applicable to landing pages, emails, ads, pricing, and product features. Use when the user asks about A/B testing, split testing, experiment design, statistical significance, or conversion experiments.

account-structure-review

Google and Meta paid media account structure evaluation. Audits campaign/ad set architecture against conversion volume minimums, budget thresholds, and targeting overlap. Identifies over-segmentation, under-segmentation, budget fragmentation, and structural anti-patterns blocking algorithmic learning. Provides consolidation roadmaps with migration plans. Use when inheriting accounts, quarterly health checks, or before scaling budgets.

aeo-geo-optimizer

Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) specialist. Optimize content and websites to appear in AI-generated answers from ChatGPT, Perplexity, Claude, Google AI Overviews, and other LLM-powered search experiences. Use when the user asks about AI search optimization, AEO, GEO, AI Overviews, appearing in AI answers, LLM citations, or optimizing for generative search.

brand-dna

Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json. The profile feeds downstream skills (seo-content-writer, email-composer, frontend-design, pro-deck-builder, cross-platform-audit) for brand-consistent output. Use when the user says brand DNA, brand profile, extract brand, analyze brand, brand voice, brand identity, brand colors, or brand style guide.

brand-voice-guidelines

Develop brand voice, tone matrices, messaging frameworks, and brand book documentation. Use when the user asks about brand voice, tone of voice, brand guidelines, messaging framework, or brand consistency.

braze

Braze customer engagement platform expertise. Audit campaigns, Canvases, segments, messaging channels, and data architecture. Use when the user asks about Braze, customer engagement, push notifications, in-app messaging, cross-channel orchestration, or lifecycle marketing at scale.

competitor-ads-analyst

Extract and analyze competitor advertising from public ad libraries (Facebook Ad Library, Google Ads Transparency Center, TikTok, LinkedIn). Identifies messaging patterns, creative formats, pain points targeted, and positioning gaps. Use for competitive intelligence, campaign planning, and creative inspiration.

content-pipeline

End-to-end content creation workflow that orchestrates research, editorial review, and social distribution agents in sequence. Use when the user wants to create, review, and distribute content through a multi-stage pipeline, or says "/content-pipeline".

content-workflow

End-to-end content creation pipeline from research through editorial review to social distribution. Orchestrates a 3-stage workflow: research, draft/edit, and distribute. Supports blog posts, LinkedIn, Twitter threads, newsletters, and essays.

copywriting-frameworks

Framework-driven copywriting for ads, landing pages, emails, sales pages, and CTAs. Includes AIDA, PAS, BAB, 4Ps, StoryBrand, QUEST, FAB, and more. Use when writing conversion-focused copy, ad creative, headlines, email sequences, sales pages, or when the user mentions copywriting frameworks, persuasive writing, or direct response copy.

cro-auditor

Conversion Rate Optimization auditing for landing pages, signup flows, checkout funnels, forms, and CTAs. Identifies friction points, runs heuristic evaluations, produces prioritized recommendations using ICE/PIE frameworks. Use when the user asks about conversion optimization, funnel analysis, landing page audits, form optimization, CTA testing, or checkout improvement.

cross-platform-audit

Unified multi-platform paid media audit with parallel execution. Spawns scored audits for Google Ads, Meta Ads, and Microsoft Ads simultaneously, merges results into a budget-weighted aggregate health score (A-F), adds cross-platform analysis (budget allocation, tracking consistency, creative alignment, attribution overlap), and produces a prioritized action plan. Optionally generates a client-ready deck via pro-deck-builder. Use when the user asks for a full paid media audit, cross-platform review, or multi-channel ad assessment.

customer-journey-mapping

Map customer journeys from awareness to advocacy. Visualize touchpoints, identify drop-off points, analyze channel interactions, and optimize the end-to-end experience. Use when the user asks about customer journey, funnel mapping, touchpoint analysis, or experience optimization.

data-viz-deck

Transform audit data, performance reports, and structured analyses into polished visual deliverables. Generates presentation decks (PPTX), interactive HTML dashboards, or styled markdown reports with charts. Includes a customizable design system with forest green accent and warm cream backgrounds. Use when the user has analysis data and needs a visual deliverable.

dep-audit

Cross-repository dependency audit. Scans package manifests for outdated packages, security advisories, version conflicts, and license issues. Produces a prioritized update plan. Supports Node.js, Python, Rust, and Go projects.

email-composer

Draft professional emails for business and marketing contexts — outreach, client communication, proposals, follow-ups, and internal updates. Includes tone calibration, subject line formulas, and follow-up cadence recommendations.

facebook-ads

Meta Ads (Facebook & Instagram) platform expertise. Audit campaigns, audiences, creative strategy, pixel tracking, and CAPI. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, Advantage+ campaigns, or Meta pixel/CAPI setup.

github-readme

Generate, audit, or update GitHub READMEs with project-type-aware structure, voice calibration, and SEO/AEO discoverability guidance. Three modes: generate (new), audit (check existing), update (patch). Detects repo type and adapts sections, tone, and badges accordingly.

google-tag-manager

Google Tag Manager expertise. Audit GTM containers, design tag and trigger architecture, debug firing issues, implement consent mode v2, and advise on server-side tagging. Use when the user asks about GTM, tag management, container audits, consent mode, server-side tagging, or tracking implementation.

html-report-builder

Create polished HTML technical reports and multi-page documents for consulting deliverables. Features a professional design system with dark cover pages, warm cream content pages, Switzer + Cartograph CF typography, and a curated component library (KPI cards, data tables, callout boxes, recommendation cards, priority banners). Outputs standalone HTML that prints cleanly to PDF.

icp-research

Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles. Includes community research to find where ICPs gather online and extract their exact language. Use when researching audiences, creating buyer personas, or developing targeted messaging.

klaviyo-analyst

Klaviyo marketing operations and analyst expertise. Audit flows, segments, campaigns, deliverability, and revenue attribution. Use when the user asks about Klaviyo marketing strategy, email/SMS automation, customer segmentation, flow optimization, or lifecycle marketing. For API integration, SDK, webhook, or developer questions, see the klaviyo-developer skill.

klaviyo-developer

Klaviyo API and developer integration expertise. Event tracking, SDKs, webhooks, rate limits, OAuth, catalog sync, and code patterns. Use when the user asks about Klaviyo API, integrating with Klaviyo, tracking events, building custom integrations, webhook handling, or developer implementation. For marketing strategy, flow optimization, and campaign auditing, see the klaviyo-analyst skill.

llms-txt

Generate and maintain llms.txt files for AI discoverability. Scans repos to create curated content maps that help AI answer engines surface your project accurately. Implements the llms.txt specification from Answer.AI.

looker-studio

Looker Studio (formerly Google Data Studio) expertise. Build dashboards, design data visualizations, connect data sources, and create marketing reports. Use when the user asks about Looker Studio, Data Studio, marketing dashboards, data visualization, report building, or connecting analytics data sources.

microsoft-ads

Microsoft Advertising (Bing Ads) platform expertise. Audit campaigns, keywords, audiences, and UET tracking. Use when the user asks about Microsoft Ads, Bing Ads, search advertising on Microsoft, LinkedIn audience targeting, or Performance Max campaigns on Microsoft.

pro-deck-builder

Create polished HTML slide decks and PDF-ready documents for consulting deliverables. Uses the RRBC design system with warm light mode, dark mode cover pages, Lora/Inter/Roboto Mono typography, and data visualization palette. Trigger on 'deck', 'slides', 'presentation', 'pitch deck', 'keynote', 'report', or 'PDF'.

pro-report-builder

Create polished HTML technical reports and multi-page documents for consulting deliverables. Includes a customizable design system with dark cover page, warm cream content pages (8.5x11 portrait), professional typography, and a curated component library (KPI cards, data tables with severity coloring, callout boxes, recommendation cards, priority banners). Trigger on report, audit report, technical document, written report, assessment, or multi-page document. Outputs standalone HTML files exported to PDF via Chrome headless.

remotion-video

Remotion video production best practices — spring animations, interpolation patterns, SVG draw-on effects, scene transitions, chart animations, audio integration, and rendering. Use when building programmatic videos with Remotion, creating animated content, or producing marketing videos with code.

repo-health

One-command GitHub repository health audit. Checks for missing standard files, GitHub configuration, branch protection, documentation quality, and code hygiene. Produces a scored health report with prioritized fix recommendations.

repo-scaffold

Initialize GitHub repositories with standard files and configuration. Generates LICENSE, CONTRIBUTING.md, SECURITY.md, issue/PR templates, CI config, and .gitignore. Detects project type and adapts templates accordingly.

research-digest

Generate structured research briefs from RSS feeds and web sources on any topic. Synthesizes multiple sources into actionable analysis with key findings, data points, expert perspectives, and content angles.

retention-churn-prevention

Customer retention analysis, churn prediction, cohort analysis, win-back campaigns, and loyalty program design. Use when the user asks about churn, retention, customer lifetime value, cohort analysis, or win-back strategies.

safe-push

Pre-push hygiene check for GitHub repositories. Scans for PII, secrets, and sensitive data before pushing. Audits commit messages, enforces repo-specific blocklists, and rate-limits pushes to avoid GitHub abuse detection. Use before any git push, especially to public repos.

seo-content-writer

SEO-optimized content creation with brand voice analysis and platform-specific frameworks. Covers blog posts, social media, email marketing, and landing pages. Includes keyword integration, readability optimization, and performance metrics.

social-preview

Generate Open Graph social preview images (1280x640) for GitHub repositories. Creates branded OG images that display when repos are shared on Twitter, LinkedIn, and Slack. Supports custom templates, dark/light themes, and automated generation.

sync-repos

Manage public/private repository pairs. Verify parity, detect drift, run sync scripts, and validate no sensitive data leaks to the public repo. Use for projects that maintain separate dev and public repositories.

tech-diagram

Generate technical architecture diagrams, pipeline flows, layer/stack diagrams, and system illustrations as standalone HTML files. Uses a dark-mode design system with embedded CSS and inline SVG. Use when the user needs architecture diagrams, system illustrations, flow charts, or technical visualizations.

technical-seo-audit

Deep technical SEO auditing covering crawlability, indexation, Core Web Vitals, site architecture, canonicalization, structured data validation, and performance optimization. Use when the user asks about technical SEO, site audits, crawl issues, indexation problems, Core Web Vitals, page speed, or site architecture optimization. For content-focused SEO, see the seo-content-writer skill.

utm-attribution-strategy

UTM parameter strategy, campaign tracking, and marketing attribution modeling. Build consistent UTM taxonomies, configure attribution models, measure cross-channel performance, and connect marketing spend to revenue. Use when the user asks about UTM parameters, campaign tracking, attribution models, marketing measurement, or cross-channel analytics.

wasted-spend-finder

Systematic analysis of Google Ads and Meta advertising spend to identify wasted budget. Produces actionable exclusion lists with thematic categorization and statistical validation. Use when onboarding new accounts, performing monthly hygiene, or preparing for budget optimization.